What Is Patient Relationship Management & Why You Need It | eNotes | MicroMD
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Mar 28

What Is Patient Relationship Management & Why You Need It

Many medical practitioners find it difficult to maintain an active patient base. If patients only need an annual check-up or intermittent care, they may not build strong relationships with their medical providers. Patient relationship management can help both providers and patients stay connected.

How can your practice boost patient engagement? A patient relationship management (PRM) solution is the key! Through your PRM, you can implement a robust patient communication plan that keeps your practice top of mind with patients. PRM helps streamline appointment scheduling, reminders, and gathering patient reviews.

PRM technology is a must for today’s digital world. It allows you to connect with patients via the web, email, and text. Implementing a PRM system can take your healthcare practice to the next level.

5 Key Benefits of Patient Relationship Management Tools

A PRM solution is essential for any practice that wants to maintain an engaged patient base. When you emphasize patient engagement, you’ll find that patients feel like they matter to your practice. This can lead to better patient satisfaction scores, more referrals, and revenue growth. PRM software improves every aspect of the healthcare system.

Why should you consider a patient relationship management system? With a top-notch PRM, your practice can see five critical benefits that will improve your operations.

#1 Improve Patient Communication

Healthcare practices thrive when they have enduring relationships with a large patient base. But it’s easy for medical providers to experience high rates of patient abandonment. Staying in touch with patients beyond office visits is crucial to building strong bonds with patients.

Daily demands in a typical provider’s day can quickly add up, so it’s easy to get behind on patient communication. With a patient relationship management solution, you can automate patient outreach! Create email templates to send patients monthly newsletters, practice updates, and targeted emails.

#2 Reduce Missed Appointments

Another advantage of patient relationship management software is that it offers patients the flexibility to schedule, reschedule, or cancel appointments with just a few clicks. By giving patients control over appointment scheduling, they will be more likely to keep appointments. As an added benefit, patients also have an easy path to alert you if they can’t make an appointment.

Automated appointment reminders are one of the most useful features of a PRM system. You can set reminder intervals and let your PRM do all the legwork. The best PRM solutions feature multi-channel reminders across voice, email, and text. With that approach, you will be more likely to reach patients and ensure they read or hear your reminder messages.

With a streamlined appointment process, you’ll see your no-show rate drop. Additionally, you’ll be able to manage your time and resources more effectively. PRM improves efficiency and revenue while making it easy to deliver higher-quality patient care.

#3 Improve Patient Engagement

Some of the best-run healthcare practices have a true family feel. You can foster that type of strong patient engagement with a patient relationship management solution. Through your practice relationship management software, you can stay in touch with patients and send them messages that reinforce your practice culture and values. With regular communication from you via your PRM software, patients will feel connected to your practice and stay loyal. This will also benefit your patient satisfaction scores online reputation.

#4 Decrease Phone Time

By implementing patient relationship management software, you can cut down on the time staff members spend on the phone. Automated appointment reminders–delivered via voice, email, and text–eliminate the need for reminder calls. As more patients schedule appointments online or through the Patient Portal, you’ll see a drop in inbound front-desk call volume.

#5 Grow Your Revenue

When you have an engaged patient community, you’ll see retention and loyalty increase. Happy patients will be more likely to provide reviews and word-of-mouth endorsements to help your practice grow!

Retaining existing patients and bringing in new ones are the cornerstones of a successful practice. A patient relationship management solution helps your practice achieve higher revenue and success.

Enhance the Patient Experience with Patient Relationship Management Technology

Patients have the opportunity to research care options with a few clicks or taps on a screen. They are more likely to choose medical practices that offer features like online booking and automated appointment reminders. These in-demand features show that your practice is in tune with patient needs and has an eye towards innovation. Both of those qualities can earn you esteem in the eyes of patients. A PRM solution cuts down on manual busywork as well, which is good news for your staff members.



Demandforce helps practices grow their patient base while keeping current patients engaged. As the leading, all-in-one marketing communications platform, Demandforce brings efficiency to practices with automated appointment reminders, two-way texting, targeted email campaigns, online reputation management, and more.

For more information on Demandforce, or to set up a quick demo, visit demandforce.com

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