Many practices still question if email marketing is worth their time. The answer is a resounding yes, in fact, 84% of patients agreed that more physicians should offer email communications. Email marketing is not only a tool to encourage customers to buy online, it’s also a powerful retention and acquisition tool in the health/medical space. If you have room for improvement before the end of the year hits, email is an effective communication channel that will give your practice the outcome you’re looking for.
Even during the holidays, your patients need several nudges to stay on their treatment plan, keep up with appointments, and stay engaged and loyal to your practice. Here are 3 must-send email templates your practice should send this holiday season to end the year on a high note. Feel free to adjust them as you see fit!
1. Don’t forget to visit before the year ends!
Audience: Lost patients who haven’t visited this year
Goal: Schedule patient appointments
Template:
Subject line: Make your appointment before year-end!
Hi {patient first name},
The year is almost over. If you haven’t been able to visit us this year, don’t let the holidays deter you! Schedule your appointment today.
[Book online]
See you soon,
{Practice name}
2. Update: Holiday practice hours
Audience: All active patients
Goal: Reduce number of incoming phone calls
Template:
Subject line: Closed on Hanukkah, Christmas, and New Years
Hi {patient first name},
Our office will be closed on [holiday day/date]. We will resume our regular hours on [date/day].
See you soon,
{Practice name}
3. Winter tip: How to avoid getting sick
Audience: All active patients
Goal: Patient engagement
Template:
Subject line: How to avoid a cold this winter
Hi {patient first name},
As you may know, low temperatures can increase your chances of getting sick. Here’s some tips on how to avoid a cold this winter:
- Wash your hands frequently
- Consistently take your vitamins
- Clean common surfaces often
- Eat well-balanced meals
Stay warm!
See you soon,
{Practice name}
These templates are flexible to your needs. What’s most important is tailoring your email message and call-to-action to your specific practice goals. Use this marketing channel to streamline your operations, and make your staff’s day-to-day more efficient.
With Email Campaign Studio from Demandforce, choose from a library of modern and fresh industry-specific templates to quickly send emails to your patient-base. Customize everything from the text, layout, colors, images, and more. When sending your campaigns, send emails to specific groups and save your filters with advanced segmentation.
About Demandforce
Demandforce helps medical practices automate front-office tasks and streamline client communications with an all-in-one solution. From automated appointment reminders to robust reputation management, only Demandforce uniquely combines all the features and functionality a practice needs to grow, in one place.
