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Mar 19

Use Online Reviews to Grow Your Medical Practice

Online reviews are essential for converting searchers into patients.

Positive reviews play a large part in your outreach. 92% of people trust a recommendation from a friend, and 70% of people even trust a recommendation from someone they don’t know*.

Leverage Patient Reviews

Once your practice has gathered a collection of reviews from patients, the next step is to use those reviews to spread awareness about your practice. Here are a few ways how:

  1. Place real reviews and testimonials prominently on the practice website. Feedback on positive experiences and comparisons to competitors are highly influential topics.
  2. Update social media regularly with reviews and patient stories. This will not only help attract new patients, but it will also boost the practice’s brand image.
  3. Use emails and newsletters as targeted marketing. Segment the patient base to send communications with relevant reviews and stories that keep prospective patients within reach.
  4. Case studies are an amazing way to highlight success. Use a real review or story to illustrate how the medical practice helped positively impacted a patient’s life.

A Better Way To Gather Online Reviews

Let a marketing software solution like Demandforce collect reviews and build your reputation for you. To learn more about attracting new patients with reviews, visit go.demandforce.com/MicroMD, or call (877) 360-3869.

*Modern Medicine Network Patient Reviews: Use them to your advantage, 2018

Are you attending this year’s MicroMD User Conference? We are! Visit us at booth #1 for more information.

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