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Sep 11

How to Use Your Practice Website to Win Patients

Websites have become the new first impression for prospective patients. Whether they found your website because of a business listings site like Zocdoc, or a friend referred them, they want to be more informed on your medical practice after visiting. Here are some ways to use your practice website to win more patients.

Content Marketing

Patients are looking up health information more and more. If you, or a member of your staff, wrote one blog post a month that’s inspired by frequently asked medical questions, your practice could begin to establish itself as a thought leader in the industry. Thought leaderships helps to build trust between you and prospects, persuading them to schedule an appointment. Consistently posting content also gives your website more authority when it comes to Google’s search engine rankings.

If you or your staff doesn’t feel comfortable or have the time to write blogs, there are marketing solutions that offer a robust collection of industry-specific content.

Optimization

As you build trust with your prospects through your blog posts, you want them to be able to schedule an appointment with your practice at any moment. Optimize your website, and your chance of generating a new patient, by including an online booking button in the upper right corner of every web page. The most efficient tools will alert your front office when an appointment request comes in.

It’s also important to continuously monitor your practice’s business listings on top sites to ensure your contact info and website are correct. Everyday new data aggregating sites pull your business’ information from somewhere on the internet, and there is no way of guaranteeing that what they’ve pulled is accurate. For example, a doctor from a different suite in your medical building may be listed as the main practitioner for your practice. There are marketing solutions that can display all of your listings in one place, offering your practice optimization efficiency.

For more information on a tool that can optimize your practice’s website, please visit go.demandforce.com/MicroMD or call 877.360.3869.

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