Many patients are accustomed to utilizing common practice features like appointment reminders and confirmations regularly, but automation software can do so much more. These tools were created with practices owners like you in mind and there are many simple tricks that can make life easier for you and your staff. We’ve compiled a quick list of little known facts about marketing automation software to help practices work efficiently large practice growth.
Set up automatic communications
Nearly all of your medical practice’s communications can be automatically sent to your customers with automation software. This includes automated emails, text messages, and voice calls, which free up the phone lines and saves your team valuable time. Effortlessly set up appointment reminders, confirmations, review requests, thank you messages, and recall reminders to be sent to patients automatically based on criteria of your choosing. For example, recall reminders can be triggered when a patient hasn’t scheduled an appointment at your practice within a time period designated by your office. These messages can include incentives to further drive repeat visits and improve your retention rate.
In order to grow your practice, it’s essential to monitor the reviews, star rating, and online visibility of your local competition. With marketing automation software, your practice can view a snapshot of how you’re doing compared to other similar practices in your area. You can see all of your reviews across top sites like Google, Yelp, and Facebook alongside your practice’s average star rating. Select your top three competitors and view their updated marketing analytics side by side.
Monitor all of your online business listings
Did you know that 76% of people who search for something online nearby using a mobile device will visit a business within 24 hours? It’s important for small businesses to rank highly in local SEO by maintaining complete, up-to-date business listings. A listing management tool allows you to easily monitor all of your listings across the Internet and update them all at once. Listing management also features in-depth analytics so you can track your web visibility, profile visits, and appointments generated from each site.
Quickly create and respond to messages
Most small businesses don’t have time to spare, which is why marketing automation software is so beneficial for practices. Instead of trying to find time to create emails and reply to text messages, most email and text campaigns can be set up with one click. An email builder offers an extensive library of industry-specific email templates that take seconds to edit and send to your patients. These one-click templates include special offers, holiday emails, newsletters, educational content, and more tailored to fit your particular specialty. Two-way text messaging features also utilizes pre-made templates in the form of suggested responses so you can quickly send a reply without having to create a new message each time.