Creating Consistent Clinic Communications
Patients are much more likely to be loyal to your practice and recommend your business to friends and family if you’re actively engaging with them. Unfortunately many practice’s only contact their patients when it’s necessary, but that’s not enough. Start building authentic patient-provider relationships and boost revenue and satisfaction with these strategies.
Each of your patients have different medical needs and these needs change over time. Personalize your communications to send more relevant content to each reader, keeping them engaged. Try segmenting emails based on your patients’ age or gender since many medical concerns are more applicable to certain demographics over others. You can also keep your patients in the loop with emails detailing office updates, new services, or exclusive promotions. In addition to engagement, these email strategies are also highly effective in building brand awareness, improving retention, and driving new appointment requests.
An often overlooked way to enhance patient engagement is to ask for and reply to online reviews, demonstrating that you take the needs and opinions of your patients seriously. If a patient is pleased with the service they received, ask them if they would be willing to leave your practice a review. This not only strengthens the patient-provider relationship, but also builds credibility, and makes your practice more visible online. Responding to reviews is equally important since 89% of people report that they read them. Use this opportunity to show potential patients that you’re responsive and take steps to rectify any issues.
79% of the U.S. population has at least one social media account. Instead of fighting for your patients’ attention, connect with them where they’re already spending their time. Sign up on the most relevant social media sites and post regularly to increase brand recognition and drive traffic to your website, leading to more appointment requests. Since both current and potential patients will see your posts, it’s a great channel to introduce your practice, share educational content, and respond to any questions or comments. Patients want to see the real humans that work behind the scenes. Show off your practice and team so patients can put a face to the person they speak with on the phone.
Businesses across all industries are now engaging with their customers via text message. This is due to its convenience, high open rate, and quick response time. 90% of texts are read within three seconds of being received, so worrying about lost emails or unanswered phone calls are things of the past. Through text, patients can get their questions answered quickly, confirm or cancel appointments, and more.